NICE GROUP CO.,LTD.

The predecessor of Nice Group was the local state-owned Lishui May Seventh Chemical Plant, established in 1968. It underwent a joint-stock reform in 1993 and was incorporated as a group in 2001. Headquartered in Lishui City, Zhejiang Province, it operates five major production bases outside its headquarters in Yiyang (Hunan), Chengdu (Sichuan), Zhengding (Hebei), Siping (Jilin), and Urumqi (Xinjiang). Since 1994, the Group has been a leading enterprise in China's washing products industry, achieving first place in national sales for its three main products: laundry powder, soap, and liquid detergent, and ranking among the world's top eight in 2005. The Group employs over 10,000 people and has an annual production capacity of 1 million tons of laundry powder, 300,000 tons of soap, and 250,000 tons of liquid detergent. All its brands hold independent intellectual property rights, with Nice and Diao being renowned Chinese brands and famous trademarks. Nice is an iconic brand in China's soap industry, Diao is an iconic brand in the laundry powder industry, and it is also the "king of brands" in China's daily chemical sector. Newly launched brands such as Chaoneng, Xili, 100-Year Moisturizing, YOURYOU (My Style), Mailian, and Lizi have been well received by consumers upon their launch. The Group has a comprehensive market network, with over 50 sales subsidiaries nationwide and 3 overseas subsidiaries, and its diverse products have entered markets in Europe, Africa, Oceania, Southeast Asia, the United States, New Zealand, and other regions and countries. "Dedicated to enhancing your quality of life" is the corporate tenet of Nice Group, and "Making the world a better place" is our vision. Nice boasts a strong R&D team, world-class production and testing equipment, advanced environmental treatment facilities, strict production processes, modern, digitalized process management and control systems, and rigorous...